Friday, 18 November 2016

Why Accelerated Mobile Pages (AMP) are Essential for Your Business

If you’ve been tossing around the idea of adding AMP to your website, now is the time to act.  AMP is an open-source technology that makes it so your website loads as quickly as possible on mobile device users.  The reason this is possible is because of HTML markup and JavaScript library.  Read on to see why AMP is absolutely essential for your business.

1.      AMP is Crucial for Great Mobile SEO. If your website isn’t mobile-friendly, chances are it is not ranking too well.  You must know at this point that being mobile-friendly is an absolute must, and AMP is the latest version of mobile-friendly design.  All of the pages on your website and blogs will load quickly on users’ mobile devices.  Your users will be happy and Google will rate you higher in their SERPs.

2.      Your Bounce Rate Will be Reduced.  If your bounce rate is high, it is because people come to your site and then quickly leave.  Why?  You must be doing something wrong, because there is something they obviously aren’t satisfied with.  The main reason people bounce is because the site loads too slowly.  Having AMP will load your pages so quickly that your bounce rates will have no choice but to be reduced.

3.      AMP Will Help Monetize Your Site.  Have you ever noticed that websites with a high amount of ads simultaneously load extremely slowly?  The more ads you place on your site will increase your load time, unless you are implementing AMP.  AMP was designed so sites can still load their ads effectively but give the users the feeling that the pages are designed for them specifically.  People will have no reason to install ad-blockers to increase load time if your business is already implementing AMP, helping to monetize your site overall.

4.      AMP Offers Analytics. Analytics are key metrics that help you to glean insight about the effectiveness of specific marketing campaigns.  AMP also offers analytics, as you can track important information about user counts, information about new users versus returning users, number of clicks, number of conversions, number of people who engaged in videos, link tracking, and more.

5.      Google Loves AMP.  If Google loves AMP, there is no reason you shouldn’t as well. Google recently made it so that you can split-test AMP pages, get AMP errors displayed, and have AMP pages appear in their organic search lists. Google wants you to use AMP, and you should definitely be on their good side!